---
title: "19 Things to Check Before You Lose More Ecommerce Customers"
description: "19-point checklist to stop losing ecommerce customers. Covers checkout, payments, trust signals, mobile optimization, AI automation. Saveable and shareable."
date: 2026-04-07
language: en
author: Aeterris
canonical: https://aeterris.com/blog/en/19-things-to-check-before-you-lose-more-ecommerce-customers.html
---

# 19 Things to Check Before You Lose More Ecommerce Customers

Sidst opdateret: 2026-04-07 | Af Aeterris

## Definition

📖 What is Conversion Rate Optimization?
            Conversion Rate Optimization (CRO) is the process of making it easier for visitors to complete a purchase on your store. According to Baymard Institute (2026), the global average conversion rate sits at 2.5-3.2%. That means out of 100 visitors, onl

## Indhold

- Category 1: Checkout Optimization (4 items)
- Category 2: Payment Methods (4 items)
- Category 3: Trust & Credibility (4 items)
- Category 4: Mobile Optimization (4 items)
- Category 5: AI & Automation (3 items)
- Frequently Asked Questions
- Want to recover 28-35% of your abandoned carts?

## FAQ

### What is the average ecommerce conversion rate?

The average ecommerce conversion rate is 2.5-3.2% according to Shopify (2026). That means out of 100 visitors, only 2-3 make a purchase. Top-performing stores achieve 5-7%.

### Why do 70% of customers abandon their carts?

According to Baymard Institute (2026), the top 3 reasons are: Unexpected additional costs (shipping, taxes) 48%, forced account creation 26%, and complicated checkout process 21%.

### How much does it cost to lose 70% of visitors?

For a store with 3,000 visitors/month, 3% conversion, and $50 average order: 70% abandonment means 2,910 lost carts. That's approximately $145,500 in lost revenue per month.

### Can AI chatbots recover abandoned carts?

Yes. AI chatbots that catch abandoned carts recover 28-35% according to Barilliance (2026). They respond to customer questions in 30 seconds and can offer personalized discounts.

### What payment methods must US ecommerce stores offer?

According to PYMNTS (2026), the top 5 are: Credit/Debit cards (78%), PayPal (62%), Apple Pay (45%), Google Pay (38%), and Buy Now Pay Later like Klarna/Afterpay (35%).


---
*Den fulgte artikel: [19 Things to Check Before You Lose More Ecommerce Customers](https://aeterris.com/blog/en/19-things-to-check-before-you-lose-more-ecommerce-customers.html)*